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MRCA 4 Pillars

MRCA categorizes our members into 4 pillars, which are

i) brick and mortar retail stores
ii) food and beverage industry
iii) franchising industry
iv) e-commerce and digitalization

This approach allows us to identify trends and provide targeted support and advice to our members.

These 4 pillars were created to better understand retailer pain points and provide tailored solutions. This approach allows us to better understand their pain points and provide tailored solutions.

By identifying potential partners and collaborators within each pillar, we facilitate connections and collaborations that lead to mutual growth and success. Overall, this system helps us provide more valuable and effective support to our members while promoting the growth and success of the retail industry in Malaysia.

Retail Pillar

Brick and mortar retail refers to traditional physical stores that customers can visit and shop in person. For many years, this sector has played an important role in the Malaysian economy, providing significant employment opportunities, and generating tax revenue for the government.

Many Malaysians work in retail establishments, contributing to the growth of the industry and other related sectors such as real estate and logistics. Despite the rise of e-commerce and digitalization, brick and mortar retail remains an essential component of Malaysia's retail industry.

Food & Beverage Pillar

The food and beverage (F&B) industry in Malaysia includes restaurants, cafes, bars, food trucks, and other food service businesses, and it plays a significant role in the country's economic growth.

Malaysia's rich and diverse cuisine is a major draw for both local and international visitors, making the F&B industry a vital part of the tourism sector. The industry also generates significant employment opportunities and revenue for the government through taxes.

In recent years, the F&B industry has responded to changing consumer preferences by offering healthier and plant-based food options, demonstrating its adaptability and potential for continued growth.

Franchising Pillar

Franchising has become an increasingly popular business model in Malaysia, particularly within the retail and food and beverage (F&B) sectors. Entrepreneurs can leverage established brand recognition and business plans to minimize risk and increase the chances of success. The franchise industry in Malaysia has experienced steady growth, with both local and international franchises operating within the country. This business model has played a significant role in expanding the retail market share of Malaysia's GDP.

As a result, the Franchise Expo Malaysia trade fair is organized annually to promote the rapid expansion of the franchising industry. The event provides an excellent platform for franchisors and franchisees to connect, explore potential opportunities, and gain insights into the latest trends and innovations in the industry. Additionally, the Franchise Expo Malaysia features educational seminars and workshops that equip attendees with knowledge and skills to succeed in the franchising industry.

The franchising industry in Malaysia is poised for continued growth, and the Franchise Expo Malaysia plays a crucial role in facilitating this expansion.

E-Commerce & Digitalisation Pillar

The retail and franchise industry in Malaysia has undergone significant transformation due to the rise of e-commerce and digitalization. The availability of online marketplaces and e-commerce platforms has made it convenient for consumers to purchase a vast array of products and services from the comfort of their homes. This has opened new opportunities for entrepreneurs to start and expand their businesses. Additionally, the integration of digital technology into retail operations has led to increased efficiency and improved customer experiences.

Recognizing the potential of the digital economy, the Malaysian government has invested in digital infrastructure to support its growth, including the e-commerce and other digital industries. In line with this, the Malaysian Retail Chain Association (MRCA) has introduced the Members Help Members Platform to enhance the involvement of all members in the digital spectrum. This platform aims to provide a supportive environment where members can leverage digital technologies to drive business growth.

The digitalization of the retail and franchise industry in Malaysia is an exciting development that presents new opportunities for businesses to expand and improve their operations.