Background of Malaysian Retailer-Chains Association ("MRCA")
Founded in 1992 by Founder President Dato’ Eddie Choon, Executive Chairman of Poh Kong Jewellers Sdn Bhd, the MRCA acts as an excellent avenue for retail businesses to network and exchange ideas, share resources and to promote the healthy expansion of the retail industry in Malaysia and abroad.
MRCA aims to create a highly supportive environment to build retail businesses and pool ideas, experiences and efforts to tap on various opportunities in Malaysia as well as abroad. Its vision is to be recognized as one of the most influential retail bodies in Malaysia supporting the development and globalization of the retail industry.
More than 200 retail chain stores and operators are active members of the MRCA, covering more than 6,500 outlets throughout Malaysia.
With such a vast network of retail outlets, these members help provide more than 60,000 job opportunities to Malaysians across the country, and the number is expected to continue to expand, judging from the bright potential of the retail industry.
The milestones and accolades awarded to many MRCA members are, in a way, benchmarks of their deep and extensive involvement in their respective businesses as well as helping to shape the future of the retail industry in Malaysia. Members brands are international known such as Petronas, SenHeng, Digi Malaysia, Secret Recipe, The Star, SinChew, 7-Eleven, Poh Kong, Bonia, OSIM, VOIR, MarryBrown, etc.
MRCA members has also successfully expanded overseas in countries such as U.S.A., Canada, Australia, China beside the African, Middle East and ASEAN countries.
MRCA provides its members with the opportunity to capitalize on the collective experience and resources of Malaysia’s dynamic group of retail experts.
· Monthly meetings and regular events provide members with development updates on the retail front as well as a good opportunity for members to socialize with each other.
· Various training and education programs organized by the association help to improve the skills and capabilities of the members’ staff to propel them further in their career.
· Joint marketing and promotion programs have also been one of the excellent benefits that members have enjoyed. By sharing and cross-referencing, members get to tap onto each other’s customers with minimal investment.
· Other support and assistance exist in the form of business opportunities and study tours and overseas trade mission, as well as sharing of resources and inter-company visits. With the highly creative and dynamic committee behind the MRCA, one can only expect more exciting events and more beneficial programs to be unveiled.
Events Highlights
MRCA CEO NIGHT
A notable highlight event of the MRCA is the annual CEO Night where leaders and heads of the various retail organizations under the wings of MRCA gather for a night of networking and to This is an annual initiative of MRCA to provide a platform for its members and corporate leaders to gain better insights on improving productivity as well as strategies in enhancing business operations by inviting guest speakers and renowned corporate and community leaders to share MRCA ANNIVERSARY & AWARDS BANQUET Another major networking event organized by the MRCA is its annual dinner where members get together for a night of great fun, good food and socializing. It is also a time when members of the association are recognized for their business successes as well as their outstanding role in helping to contribute to and improve the retail scene of the country. With the healthy competition among its members, MRCA hopes to spur each member to continue to build their businesses and achieve even greater heights and also to reach out and explore unchartered horizons.
MRCA-8TV ENTREPRENEUR AWARDS
This is a recognition program for outstanding entrepreneurs who has successfully built a business model or expand the business they are running. The Honorees will be feature in 8TV Prime time Mandarin News. Their experiences and sharing can motivate and spur many more retail chain entrepreneurs to contribute towards the retail chain industry. With the right mindset and positive outlook coupled with the strong support from the Malaysian government, MRCA is confident of achieving greater heights together with its members and grow together as one big family.
OUR VISION
To gain recognition as one of the most influential retail bodies in globalizing Malaysian chain retailers and franchisors both locally and abroad.
OUR MISSION
To create a highly supportive environment to build our business and pool our ideas, experiences and efforts together by placing our members above everything else and continuously discovering opportunities for them to grow beyond the shores of Malaysia.
The Malaysia Books of Records – MRCA members
The Malaysia Book of Records documents facts, feats, features and achievements set by Malaysians. MRCA Members have been immortalized in the Malaysia Book of Records for:-
AIMS
• Enhancing the retail environment and assisting retail chain store operators in their global expansion.
• Upgrading the management & operation skills of local retail chain store operators.
• Providing educational & training programme related to the retail trade through seminars & trade exhibitions.
• Consolidation & facilitation stronger negotiating power for members’ expansion.
• Securing market information & customer database for maximum utilization.
• Providing more ‘value for money’ products & services for the consumers.
• Organizing trade missions to explore business opportunities overseas.
• Establishing contact and organizing discussion and business dialogue with prominent business leaders.
• Promoting Malaysia as the Shopping Paradise to the world. Developing & maintaining affiliations with counterpart organizations globally. Members
• 182 leading retail chain stores operators & franchisors.
• Market leaders or top three in the product category.
• Extensive network coverage of more than 4,500 outlets throughout Malaysia.
• MRCA members provide more than 30,000 job opportunities to Malaysians.
The Malaysia Books of Records – MRCA members The Malaysia Book of Records documents facts, feats, features and achievements set by Malaysians. MRCA Members have been immortalized in the Malaysia Book of Records for:-
1.Largest Leather Retail-Chain - Bonia Corporation Bhd
2.Largest Convenience Chain Store - 7-Eleven Malaysia Sdn Bhd
3.Largest Water Filter & Treatment Product Chain Store - Delcol United Marketing (M) Sdn Bhd
4.Largest Hypermarket - G.C.H Retail (M) Sdn Bhd (GIANT)
5.Largest Herbs & Healthcare Product Chain - Hai-O Raya Berhad
6.Largest Confectionery Retail Chain - King’s Confectionery Sdn Bhd
7.First Local Fast Food Franchise - Marrybrown Fried Chicken Sdn Bhd
8.Largest Music Entertainment Chain - Music Valley Sdn Bhd
9.Largest Corn & Ice-Cream Franchise - Nelson’s Franchise (M) Sdn Bhd
10.Largest Health Check & Care Equipment Retail-Chain - Osim (M) Sdn Bhd
11.Largest Medical Testing Services Chain - Pathology & Clinical Laboratory (M) Sdn Bhd
12.Largest Jewellery Retail-Chain - Poh Kong Holdings Bhd
13.Largest Costume Jewellery Retail Chain - Sinma Jewellery Centre Sdn Bhd
14.Largest Chain of Lingerie Specialty - The Lingerie Shop
15.Largest Timepiece Retail Chain - Time Galerie (M) Sdn Bhd
MRCA Secretariat
Address : No. 15-6, Block A, Jaya One, No. 72A, Jalan Universiti, 46200 Petaling Jaya, Selangor.
Telephone : 603 – 7955 3526 / 603 – 7954 2534
Fax : 603 – 7955 3525
Email : mrca.secretariat@gmail.com
Contact Person : Mr. Tony Hsing