MRCA Profile

Background of Malaysian Retailer-Chains Association (“MRCA”)

MRCA is an association for leading retail-chains stores operators and franchisors in Malaysia. It was establish in 1992 to assist its members in their store expansion & to promote growth in the retail-chain and franchise industry.

MRCA is now recognized by many as one of the more active retail associations in Malaysia playing a pivotal role in promoting Malaysian franchise brand names abroad as well as actively supporting our Government’s policies in promoting Malaysia as one of the preferred shopping destinations in the world.

With nearly half of MRCA members owning and operating some of the largest retail chains in Malaysia, our strength in retail expertise and experience is immense. The closely knitted and exclusive membership environment has encouraged members to share their resources generously. Members support and complement each other in business expansion as well as in personal enhancement..

Inception of MRCA

In June 1992, three friends with dreams of creating a nurturing and conductive setting for the expansion of their chain stores, decided to pool their resources together and MRCA was founded. They are Dato’ Dr Chin See Keat, CEO of England Optical Group (M) Sdn Bhd; Dato’ Eddie Choon, CEO of Poh Kong Holdings Bhd and Mr Wong Chee How.

OUR VISION

To gain recognition as one of the most influential retail bodies in globalizing Malaysian chain retailers and franchisors both locally and abroad.

OUR MISSION

To create a highly supportive environment to build our business and pool our ideas, experiences and efforts together by placing our members above everything else and continuously discovering opportunities for them to grow beyond the shores of Malaysia.

AIMS

• Enhancing the retail environment and assisting retail chain store operators in their global expansion.
• Upgrading the management & operation skills of local retail chain store operators.
• Providing educational & training programme related to the retail trade through seminars & trade exhibitions.
• Consolidation & facilitation stronger negotiating power for members’ expansion.
• Securing market information & customer database for maximum utilization.
• Providing more ‘value for money’ products & services for the consumers.
• Organizing trade missions to explore business opportunities overseas.
• Establishing contact and organizing discussion and business dialogue with prominent business leaders.
• Promoting Malaysia as the Shopping Paradise to the world.
  Developing & maintaining affiliations with counterpart organizations globally.

• 182 leading retail chain stores operators & franchisors.
• Market leaders or top three in the product category.
• Extensive network coverage of more than 4,500 outlets throughout Malaysia.
• MRCA members provide more than 30,000 job opportunities to Malaysians.

1. Largest Leather Retail-Chain - Bonia Corporation Bhd
2. Largest Convenience Chain Store - 7-Eleven Malaysia Sdn Bhd
3. Largest Water Filter & Treatment Product Chain Store - Delcol United Marketing (M) Sdn Bhd
4. Largest Optical Chain Store - England Optical Group (M) Sdn Bhd
5. Largest Hypermarket - G.C.H Retail (M) Sdn Bhd (GIANT)
6. Largest Herbs & Healthcare Product Chain - Hai-O Raya Berhad
7. Largest Confectionery Retail Chain - King’s Confectionery Sdn Bhd
8. First Local Fast Food Franchise - Marrybrown Fried Chicken Sdn Bhd
9. Largest Music Entertainment Chain - Music Valley Sdn Bhd
10. Largest Corn & Ice-Cream Franchise - Nelson’s Franchise (M) Sdn Bhd
11. Largest Health Check & Care Equipment Retail-Chain - Osim (M) Sdn Bhd
12. Largest Medical Testing Services Chain - Pathology & Clinical Laboratory (M) Sdn Bhd 
13. Largest Jewellery Retail-Chain - Poh Kong Holdings Bhd
14. Largest Costume Jewellery Retail Chain - Sinma Jewellery Centre Sdn Bhd
15. Largest    Chain of Lingerie Specialty - The Lingerie Shop
16. Largest Timepiece Retail Chain - Time Galerie (M) Sdn Bhd