Vision
To gain recognition as one of the most influential retail bodies in globalizing Malaysian chain retailers and franchisors both locally and abroad..
Mission
To create a highly supportive environment to build our business and pool our ideas, experiences and efforts together by placing our members above everything else and continuously discovering opportunities for them to grow beyond the shores of Malaysia.
Aims
Enhancing the retail environment and assisting retail chain store operators in their global expansion.
Upgrading the management & operation skills of local retail chain store operators.
Providing educational & training programme related to the retail trade through seminars & trade exhibitions.
Consolidation & facilitation stronger negotiating power for members’ expansion.
Securing market information & customer database for maximum utilization.
Providing more ‘value for money’ products & services for the consumers.
Organizing trade missions to explore business opportunities overseas.
Establishing contact and organizing discussion and business dialogue with prominent business leaders.
Promoting Malaysia as the Shopping Paradise to the world.
Developing & maintaining affiliations with counterpart organizations globally.